Advertising Sales for The International Association for the Study of Dreams

IASD ADVERTISING

Reaching Dreamers Around the Globe

About IASD Publications

DreamTime is a magazine published by The International Association for the Study of Dreams (IASD).
IASD is a non-profit, international, multidisciplinary organization dedicated to the pure and applied investigation of dreams and dreaming. Our purposes are to promote an awareness and appreciation of dreams in both professional and public arenas; to encourage research into the nature, function, and significance of dreaming; to advance the application of the study of dreams; and to provide a forum for the eclectic and interdisciplinary exchange of ideas and information.

DreamTime is an informative tri-annual magazine, published with an eye to both general and professional readership. Each issue includes several feature articles on dreams and dreaming, a mix of theoretical, empirical, clinical, and educational articles. It also includes important findings from dream studies or works in progress, interviews with key figures, reviews on books and films about dreams, abstracts of the latest dream research, and news about conferences and other meetings and events.

DreamTime is not the type of publication that people read and toss. They tend to hang on to each and every issue for future reference. So advertising in DreamTime gets you a long-lasting impression.

Readership

Doctorate or MD– 20%
Published book authors - 15%
Employed in education or research – 13%

Common professions: researchers, professors, authors, psychologists,
psychoanalysts, medical doctors, sleep specialists, sleep scientists,
psychiatrists, counselors, teachers, academic administrators,
artists, and ministers.

Circulation

Past: Over the last year and a half, IASD has made significant strides in growing its membership, which also grows the DreamTime readership. Over the last two years we have seen a 12% increase each year.

Present: Current Circulation: 650.

Future: Until this year, DreamTime has been a publication solely for IASD members. In 2008, to support our mission to promote an awareness and appreciation of dreams in public arenas, we will begin to sell subscriptions to the general public. We are confident that making our subscriptions available to the general public will grow our readership. We will also begin to sell individual hard copy and pdf issues to the general public, which gets your advertising even more exposure.

2007 Circulation: 377

Annual Conference Program Advertising

Each year at our annual conference we provide conference attendees with a printed, full-size, program booklet. Not everyone who attends the conference receives a subscription to DreamTime, making the program booklet a way to get in front of a slightly different mix of people. Rates and specifications are the same as those for DreamTime magazine.

Because not all conference attendees are members, advertising in the conference program increases your exposure.

IASD Member/Author Ad Special

This special advertising opportunity is available for IASD members only, who are authors of books that would be of interest to our conference attendees. This would obviously include dream books, but could also include sleep, psychology, spirituality, or more. If you’re not sure, just send us an email and we’ll let you know if you qualify. All books advertised will also be available to purchase at the conference bookstore.

IASD currently boasts more than 90 published authors among its members. In the 2006 conference program we had 32 member/author ads. Was your ad included? If not, don’t get left out again this year. Get the recognition that you deserve and support the fundraising efforts of IASD at the same time.

Each ad will be a standard 1/8 page display ad, allowing for a unique and consistent look for a special Member/Author Section in the program. The ad cost will be $40.

IASD member/authors will have the following options to be included in the special Member/Author Section of the final conference program:
You can provide us with camera-ready artwork. (see specs on next page.) We will create your ad for you using one of several templates that have been designed for this section for a nominal fee of $20.

Display Ad Rates


IASD Print Advertising Rates
	Member Rates		Non-member Rates
Ad Size	1 issue DreamTime Magazine or Conference Program	1 year/3 issues of Dream Time + FREE ad of same size in Conference Program	1 issue DreamTime Magazine or Conference Program	1 year/3 issues of Dream Time + FREE ad of same size in Conference Program
1/8 page	$50	$130	$65	$165
1/4 page	$100	$275	$130	$350
1/2 page	$165	$400	$230	$600
OR
Full page	$300	$750	$425	$1000

Ad Specifications

All ads must be black and white or greyscale camera ready art (Output on reprographic paper at 133 line screen is acceptable but will be charged an additional $25 fee for scanning.) Send electronic artwork - 300 dpi - for your ad in one of these three formats: 1) eps files; 2) tiff files; or 3) Macintosh-formatted QuarkXPress files. Be sure to include all artwork and fonts in the file.

Ad Size Width x Length (inches)

1/8 page - vertical or horizontal 3 5/8 x 2 3/8

1/4 page - horizontal 3 5/8 x 4 3/4

1/2 page - horizontal 3 5/8 x 9 5/8

1/2 page - vertical 7 5/8 x 4 3/4

Full page 7 5/8 x 9 5/8

Issue	Ad Submission Deadline	Publication Release
Spring	March 31st	May 1st
Fall	June 30th	Aug 1st
Winter	Sept 30th	Nov 1st

Advertising Sales Contact Information

Complete the advertising submission form and submit with payment via email, fax, or postal mail to:

Anne Frey
IASD Advertising
6322 Brookline Dr.
Indianapolis, IN
46220-6709
P: 317-713-7106
F: 419-858-4071
E: annefrey@comcast.net

Make checks payable to: International Association for the Study of Dreams.

Note: For design assistance, at an additional minimum $65 fee, contact:
Catherine Campaigne
Phone: 510-527-3907
E-Mail: catherine@treetopcoaching.com

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